For co-hosts and property managers
Property management website design that wins owners and bookings
Property management website design has two jobs. Guests or tenants need to find a home and act on it. Owners need to see a business worth trusting with theirs. I design and build one site that does both, for short-term managers, co-hosts and long-term managers.
WentDirect is an independent third party and is not endorsed by or associated with Airbnb, Inc. or its affiliates, or with Vrbo.
Built by Cole Stark
10 years building, SEO-optimizing and advertising websites
What a weak site costs a manager
Owners look you up and leave
An owner deciding who gets their property checks your website first. A dated or generic site loses that client before you ever speak.
The PMS site does one job
The site bundled with your PMS lists properties. It rarely has a page that sells your management service, your process or your area.
Nobody finds you locally
Owners search for a manager or co-host in their town. Without pages built for those searches, the leads go to whoever has them.
Who this is for
Property management website design means different things to three kinds of business, and each needs a different site.
Short-term managers run vacation rentals for owners and take guest bookings. Co-hosts help an owner run a listing, often for a share of each booking. Long-term managers fill and look after leased homes. I build for all three, and the first call is mostly about which one you are.
Property management web design with two audiences
Property management web design is harder than it looks because the same homepage speaks to two people. A guest wants dates, photos and a price. An owner wants to know how you work, what you charge and whether you will look after their home.
Trying to say everything to both ends up saying little to either. I give each a clear path from the first screen: one to the properties, one to the owner pages. Each path has its own call to action.
A co-host website that wins owner clients
A co-host website exists to win owners. Guests book the homes on the listings you help run. The owner who is deciding whether to hand you the keys is the one reading your site.
That owner wants plain answers. Which tasks do you handle, which areas do you cover and how are you paid?
The guide to co-hosting explains how the arrangement works on the platform side. Your site should answer the same questions about you.
Keep it accurate. Airbnb’s trademark rules do not allow a business to call itself an Airbnb management company or imply a partnership. Say that you manage homes listed on the platforms, and say it in body text.
Property management website builder or a custom build?
A property management website builder gets you online fast. You choose a template, connect your listings and pay a monthly fee. For a manager who only needs a list of properties, that can be enough.
The limits show up when you want more. Builders give you little control over page structure, which makes local search hard to win. Owner pages are usually an afterthought.
Custom property management website design costs more once and has none of those limits. I compared the main vacation rental website builders if you want the detail.
Property management website examples worth copying
The best property management website examples have the same few things in common. The homepage says who you serve and where in one line. Properties are easy to search.
There is a real owner page with your process on it. And there are named people with photos, because owners hire people.
My own multi-property build, a site with co-hosting pages for an operator in Ohio, is close to launch. I will add it to the work page when it is live.
How this fits with marketing
Property management website design is the base. Once the site is live, property management marketing covers the SEO that brings owners to it, and vacation rental marketing covers the guest side.
How it works
How a manager's site comes together
- 1
Map both audiences
We list what guests or tenants need to do on the site and what an owner needs to see before they call you.
- 2
Design and connect
I build the property pages on your PMS data and write the owner pages: services, process, fees you choose to publish, and areas you cover.
- 3
Launch and get found
The site goes live with pages aimed at the searches owners and guests make in your market.
What is included
Built for people who manage for others
- Property pages that pull from your PMS
- Search and filters for a multi-property portfolio
- An owner page that explains your service and process
- Pages for each area you cover
- A lead form for owner enquiries
- Titles, schema markup and a sitemap done properly
- A way to edit text, photos and posts yourself
- You own the finished site
- Short-term, co-hosting or long-term: the structure fits your model
Pricing
Websites from $2,000
The quote depends on how many properties you manage and how many owner and area pages you need. You get one flat price before work starts. Full SEO is from $1,500 as a one-time total.
Website
Most hosts start hereFrom$2,000
A custom direct booking website for your property or portfolio, connected to your booking software.
- Custom design, built around your property
- Connected to your booking software and calendar
- Built for Google and AI search from the first page
- You can edit your own text and photos
- First draft one week after your assets and access are in
WentDirect is an independent third party and is not endorsed by or associated with Airbnb, Inc. or its affiliates, or with Vrbo.
Full SEO
From$1,500
one-time total per website
Keyword strategy, content and on-page work so guests find your site on Google and in AI search. Not a monthly fee.
- Keyword strategy for your area and property type
- Content written for guests and for search
- Titles, headings and internal links fixed across the site
- Reporting you can read
WentDirect is an independent third party and is not endorsed by or associated with Airbnb, Inc. or its affiliates, or with Vrbo.
Questions
Property management website design FAQs
How much does property management website design cost?
Property management website design starts at $2,000 for the website alone. A larger portfolio or more owner and area pages raises the price, and you get one flat quote before any work starts. Full SEO is separate and starts at $1,500 as a one-time total per website.
Do you build websites for long-term property managers?
Yes, I build websites for long-term property managers as well as short-term managers and co-hosts. The structure changes: vacancy listings and application steps replace a booking calendar, and the owner pages carry more weight. The goal is the same, which is leads from owners and renters who found you on their own.
What should a co-host website include?
A co-host website should include what you do, where you do it, what it costs and proof that you do it well. That means a services page, the areas you cover, the homes you look after with permission, and a simple way for an owner to contact you.
Can the website connect to my PMS?
Yes, the website connects to your PMS so property details, rates and availability stay current without double entry. I build on tools such as Hospitable and OwnerRez. Tell me which PMS you use on the call and I will confirm what it supports before quoting.
Should I use a property management website builder?
A property management website builder is a fair choice if you need a site this week and are happy with a template. It will list your properties. It is weaker at the pages that win owners and at ranking in local search, which is where a custom build earns its price.
Book a call
Tell me about your rental. Get one flat price back.
No packages to decode and no surprise add-ons. You talk to me from the first message to launch day.
Book a callWentDirect is an independent third party and is not endorsed by or associated with Airbnb, Inc. or its affiliates, or with Vrbo.
Why WentDirect
- Custom design, never a template
- Built for Google and AI search
- Works with your booking software
- One expert, start to finish
- Websites from $2,000, SEO from $1,500