About
One expert, start to finish
I'm Cole Stark. WentDirect is me: I design and build direct booking websites for vacation rental owners, co-hosts and property managers, then help those sites get found with SEO.
I have spent 10 years building websites, SEO-optimizing them and advertising them. That mix is the reason WentDirect exists. A rental site only pays for itself if guests can find it, so the search work has to be part of the build, not something added after.
WentDirect is an independent third party and is not endorsed by or associated with Airbnb, Inc. or its affiliates, or with Vrbo.
How I work
Four things you can hold me to
One expert, start to finish
You talk to the person who designs the site, writes the pages and does the SEO. No account manager and no outsourced team.
Flat pricing
Starting prices are on the site. You get one quote in writing before any work starts, and that is the price.
Inside the rules
Your listings stay live. I never advise moving a platform guest off the platform, and fee figures on this site carry a date and a source.
Honest proof
Real builds and real numbers when they exist. No invented reviews, no borrowed logos and no results I cannot show.
Why direct booking websites
Hosts and managers keep telling me the same thing. The platforms bring bookings, and they also set the fees, the rules and the ranking. Most do not want to leave. They want to depend on the platforms less.
A website is the first step. It is the one channel where you set the terms, and it is where every other effort lands: search, ads, and guests who come back. I built my first direct booking site for a cabin in Hocking Hills, Ohio. You can read about it on the work page.
What I do, and what I leave to others
Two things, mainly: vacation rental website design and vacation rental SEO. Websites start at $2,000 and full SEO starts at $1,500 as a one-time total per website. You own the site once it is built. If you want Google Ads as well, we can talk about vacation rental PPC on the call.
I do not manage properties, take photos, run your social media or optimize your listings. I work with clients in the United States.
Independent, and clear about it
WentDirect is an independent third party and is not endorsed by or associated with Airbnb, Inc. or its affiliates, or with Vrbo. I mention the platforms on this site because my clients list on them, and I describe their fees and policies from their own published pages, with the date I checked.
Book a call
Tell me about your rental. Get one flat price back.
No packages to decode and no surprise add-ons. You talk to me from the first message to launch day.
Book a callWentDirect is an independent third party and is not endorsed by or associated with Airbnb, Inc. or its affiliates, or with Vrbo.
Why WentDirect
- Custom design, never a template
- Built for Google and AI search
- Works with your booking software
- One expert, start to finish
- Websites from $2,000, SEO from $1,500