Pricing
Flat pricing. One quote before any work starts.
Websites from $2,000. Full SEO from $1,500 as a one-time total per website. Google Ads is quoted after a call, because it depends on your budget and goals.
Website
Most hosts start hereFrom$2,000
A custom direct booking website for your property or portfolio, connected to your booking software.
- Custom design, built around your property
- Connected to your booking software and calendar
- Built for Google and AI search from the first page
- You can edit your own text and photos
- First draft one week after your assets and access are in
WentDirect is an independent third party and is not endorsed by or associated with Airbnb, Inc. or its affiliates, or with Vrbo.
Full SEO
From$1,500
one-time total per website
Keyword strategy, content and on-page work so guests find your site on Google and in AI search. Not a monthly fee.
- Keyword strategy for your area and property type
- Content written for guests and for search
- Titles, headings and internal links fixed across the site
- Reporting you can read
WentDirect is an independent third party and is not endorsed by or associated with Airbnb, Inc. or its affiliates, or with Vrbo.
Google Ads
Quoted after a call
The right budget depends on your market and your goals, so this one starts with a conversation, not a price list.
- Built on the same keyword research as your SEO
- Ad copy that follows platform trademark rules
- Booking tracking set up before the first ad runs
- A budget set around your goals
WentDirect is an independent third party and is not endorsed by or associated with Airbnb, Inc. or its affiliates, or with Vrbo.
Timeline
Done in 1 week, with one condition
The first draft of your site is ready one week after all your assets and access are in. The clock starts when I have everything below, not on the day we first talk.
After the first draft you send changes and I make them. Launch follows when you are happy with it.
Assets
- Your photos
- The facts about each property
- Your policies and house rules
- Anything you want said about you and the area
Access
- Your domain, or the name you want to register
- A login or invite to your booking software
- Your logo, if you have one
What moves the price
"From" prices are honest starting points. Three things decide where your quote lands.
How many properties
One cabin needs fewer pages than a portfolio with search and filters.
How many pages
Area pages, owner pages and a blog add writing and build time.
Your booking software
Some tools connect in an afternoon. Others need more work to show live rates and take a booking.
Custom built, priced like a template
The usual choice is a template you fill in yourself or a custom agency build at several times the price. Hudson Creative Studio, a well-known agency for vacation rental sites, lists a templated package starting at $2,000 and a custom package starting at $8,000, with a custom build taking about two months. Those figures are from its own website, checked on November 10, 2026.
WentDirect starts at $2,000 for a custom site, with a first draft one week after your assets and access are in. The price is lower because there is one person here, not a team, and because I have built this kind of site before.
Costs that are not mine stay with their providers: your domain, your booking software and your card processor. If you are weighing a do-it-yourself tool, see how the main vacation rental website builders compare. For what the site involves, see vacation rental website design.
Questions
Pricing FAQs
What does the website price include?
The website price covers design, build and launch of a custom direct booking website: the pages, the connection to your booking software, search basics such as titles and schema markup, and analytics. It starts at $2,000 for the website alone, and your quote is one flat number.
Is the SEO price a monthly fee?
No, the SEO price is not a monthly fee. Full SEO starts at $1,500 as a one-time total per website. It covers keyword strategy, fixes to existing pages, new content and a report. If you want more content later, that is a new quote, not a subscription.
Why is there no price for Google Ads?
Google Ads has no public price because the right budget depends on your market, your open nights and your goals. A number on a page would be wrong for most people who read it. A short call gets you a realistic range for your situation before you commit to anything.
What does "done in 1 week" mean?
Done in 1 week means the first draft of your website is ready one week after all your assets and access are in. The clock starts when I have your photos, your property details, your domain and your booking software access. Review and launch come after that, at the pace you send feedback.
Do you sell website templates?
No, I do not sell website templates. Every site is custom, designed around your property and built by me. The price is close to what a template package costs elsewhere, which is the point: custom built, priced like a template.
How do I get an exact price?
You get an exact price by booking a call. Tell me how many properties you have, which booking software you use and what the site needs to do. I send back one flat quote in writing, and nothing starts until you agree to it. Book a call.
Book a call
Tell me about your rental. Get one flat price back.
No packages to decode and no surprise add-ons. You talk to me from the first message to launch day.
Book a callWentDirect is an independent third party and is not endorsed by or associated with Airbnb, Inc. or its affiliates, or with Vrbo.
Why WentDirect
- Custom design, never a template
- Built for Google and AI search
- Works with your booking software
- One expert, start to finish
- Websites from $2,000, SEO from $1,500