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Guide

Google Vacation Rentals partners: how to get your property listed

Checked on Nov 10, 2026. Fees, policies and prices on this page come from the companies' own pages, listed under Sources. They change, so check the source before you act.

Google Vacation Rentals partners are the software companies approved to send rental listings, prices and availability to Google. For most hosts and managers, the partner is the booking software they already use. You cannot sign up with Google the way you would with a listing platform, so the partner is the way in.

This guide covers who is eligible, how the listing works, which booking systems are on Google’s list and what the listing does and does not do for you. Everything about Google’s rules comes from its own help pages, read on November 10, 2026.

What Google Vacation Rentals is

Google Vacation Rentals is the part of Google’s travel search that shows whole-home rentals. A traveler searches for a place and dates, and Google shows properties with a price and a link to book.

It is not a listing platform in the usual sense. Google does not take the booking, hold the money or host your listing page. It sends the traveler to a booking site, and its help pages say the bookings it refers are free.

That makes it unusual among the places a rental can appear. The click can end on your own booking page, not on a platform that charges a commission.

A property can also show up because a booking site it is listed on feeds Google. In that case the click goes to that site, not to you.

How Google Vacation Rentals partners fit in

Google names two kinds of partner.

A property manager partner is a company that manages rentals and has its own direct booking website. Google’s help page says it must be a professional property management company, authorized by owners to market and manage bookings.

If you manage for owners, that site also has to win them, which is the job of property management SEO.

A connectivity partner is a software company that handles rates and availability for property managers. Google’s list of categories includes software providers, channel managers, booking engines and website builders.

The size of your business decides the route. For managers with fewer than 500 properties, Google says it strongly recommends connecting through an approved connectivity provider. A direct feed to Google is for companies with at least 500 properties and the technical staff to maintain it.

So for nearly everyone reading this, Google Vacation Rentals partners means one thing: is my booking software on the list?

Which booking systems are on Google’s list

Google publishes its connectivity partners on a help page, with each company’s headquarters. The list had more than 60 names on November 10, 2026.

These systems, all of which appear elsewhere on this site, were on it:

  • Hospitable
  • OwnerRez
  • Lodgify
  • Hostaway
  • Guesty
  • Hostfully

Being on the list does not mean every plan includes the connection. Lodgify’s pricing page lists it from its Professional plan. Hospitable’s help center lists it on both versions of its direct booking feature, for eligible properties.

The page on a custom Hospitable website covers that feature and its fees.

If your software is not on the list, Google’s page says to fill in its vacation rentals interest form. That is a request to Google, not a quick fix.

Who is eligible, and who is not

Google’s help page for property managers is specific about this.

Google’s wording What it means
Professional property management company A business authorized by owners to market and manage bookings
A suitable direct booking website Somewhere of your own for Google to send the traveler
Pricing and availability Supplied to Google directly or through a connectivity provider
Currently ineligible Individual homeowners, peer-to-peer rentals, individual rooms and partial homes

That last row surprises people. Google’s stated position is that an individual home, or a sublet, is not treated as a business for these results.

What happens in practice runs through your software. The connectivity partner decides which of its customers’ properties it submits, and Hospitable, for one, says it lists eligible properties. If you own a single home, ask your booking software plainly whether it will be listed.

Google Vacation Rentals: how to list your property

The steps are short, because the software does the technical part.

  1. Check that your booking software is on Google’s partner list.
  2. Check that your plan includes the Google connection.
  3. Make sure you have a direct booking page with live rates and availability. Google requires one, and the guide to the direct booking engine explains what it runs on.
  4. Switch the connection on in your software and choose which properties to send.
  5. Wait. Your software sends the listing to Google, and it can take time to appear. Ask your software what to expect.
  6. Search for your area and dates in Google’s rental results and confirm the price shown matches your own page.

Step six matters more than it looks. Google’s requirements include an accurate, real-time price feed. A price on Google that differs from the one on your own page is a problem to fix the day you find it.

One more thing to ask your software: where does the booking link send the guest? Some connections land on your own domain. Others land on a page the software hosts. Both can take the booking, and only the first builds your own site.

What a Google Vacation Rentals listing does and does not do

A Google Vacation Rentals listing puts your property in front of travelers who are comparing places for set dates. Google’s help page says listings can appear across Search and Maps, on desktop and mobile.

It does not make your website rank. The rental results are a separate module with their own feed. The ordinary search results below them still depend on your pages, your content and your links.

Paid search ads are a third thing again, covered on the vacation rental PPC page.

It also does not replace the listing platforms. Google sends you a visitor. Winning the booking is still up to your page: the photos, the price, the reviews from past direct guests and how easy it is to pay.

Is Google Vacation Rentals worth it? If your software includes the connection, yes. It costs nothing extra and takes a few minutes to switch on.

Treat it as one more source of visits that does not charge a commission. The guide on how to get more direct bookings covers the others.

Google Vacation Rentals news worth tracking

Google does not run a news feed for hosts, so Google Vacation Rentals news tends to reach you late and second-hand. Three things are worth checking at the source a few times a year.

  • The partner list. Systems are added, and the count was above 60 when I read it.
  • The eligibility page. The line on individual homeowners is the one to watch.
  • Your own software’s plan page. Which plans include the Google connection can change with a pricing update.

I date this guide and update it when one of those changes. The date at the top is the last time each fact was read at the source.

Where your website fits

The rental results need two things from you: a feed, which your software sends, and a page to land on. The page is where a custom site earns its keep.

I build direct booking sites on top of booking software, so the same system that feeds Google also runs the booking steps on your pages. The booking software integrations page explains how that works for Hospitable and OwnerRez.

The rest of search is wider than the rental module. Guests look up hikes, seasons, events and places to eat long before they pick dates. Pages that answer those searches are how a site gets found by people who are not yet comparing prices.

Final Thought

Google Vacation Rentals partners are a doorway, and your booking software is probably already standing in it. Check the list, check your plan and switch the connection on. Then look at where Google sends the traveler, because a free visit to a weak page is still a lost booking.

The rental results cover one kind of search. For the rest, your site has to rank on its own, and that is the work of vacation rental SEO.

SEO

A Google listing needs a site worth landing on

The rental results send a guest to your booking page. I build the site around it and do the SEO that brings in the searches Google's rental results do not cover. Full SEO is from $1,500 as a one-time total per website.

See the SEO service

WentDirect is an independent third party and is not endorsed by or associated with Airbnb, Inc. or its affiliates, or with Vrbo.

Google Vacation Rentals FAQs

How do I list my property on Google Vacation Rentals?

You list a property on Google Vacation Rentals through a connectivity partner, which for most hosts is their booking software. Google recommends that route for managers with fewer than 500 properties. You switch the connection on inside the software, and it sends Google your listing, prices and availability.

Is Google Vacation Rentals free?

Yes, Google says becoming a vacation rentals partner is free and needs no advertising spend. Its help page describes the bookings it refers as free as well. Your booking software may still charge for the connection, or include it only on certain plans, so check what your own plan covers.

Can an individual owner get listed?

Google's help page for property managers lists individual homeowners and peer-to-peer rentals as currently ineligible, and describes partners as professional property management companies. In practice, eligibility is checked through your connectivity partner. Ask your booking software whether your property qualifies before you count on it.

Which booking systems are partners?

Google's partner page listed more than 60 connectivity partners when I read it on November 10, 2026. Hospitable, OwnerRez, Lodgify, Hostaway, Guesty and Hostfully were all on it. The list changes, so check the page itself for your own software before you choose a system for this reason.

Does a listing in Google's rental results replace SEO?

No, a listing in Google's rental results does not replace SEO. The rental results answer searches for a place to stay on certain dates. Guests also search for trails, events, neighborhoods and questions about the area, and only pages on your own website can rank for those.

Cole Stark

Written by Cole Stark

I build direct booking websites and do SEO for vacation rental owners and managers. That is the work this site sells.

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WentDirect is an independent third party and is not endorsed by or associated with Airbnb, Inc. or its affiliates, or with Vrbo.

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