Lodgify alternatives, including a custom site

The main Lodgify alternatives are other booking systems with a website built in, such as Hospitable, OwnerRez, Smoobu and Hostfully. There is also a different kind of alternative: keeping your booking software and replacing only the website, with a builder or a custom site.

I run WentDirect, which is the custom-site option at the end of this page, so read my view of it with that in mind. Prices and fees come from each company’s own pages on November 10, 2026.

Lodgify alternatives at a glance

Option	What it is	Published price	Fee on a direct booking
Hospitable	Booking software with direct bookings on its higher plans	Professional $59 a month with 2 properties. Mogul $99 with 3	Direct Basic 1%, plus Stripe. Direct Premium 7% in total
OwnerRez	Booking software priced by property	$40 a month for 1 property. $88 for 5	None
Smoobu	Booking software with a website builder	Professional Prepaid from 35 euros a month for the first property, 12 euros for each extra	0% on Prepaid. 0.9% on the Flex plan
Hostfully	Property management platform	Growth from $15 per property a month, Pro from $25, each plus a platform fee	Growth 0.85%, with a 1% payment gateway fee. Pro none
Hostaway	Property management system for portfolios	No public price. Quote only	Not stated on its pricing page
CraftedStays	A website builder that sits on top of booking software	$89.99 a month after a $69.99 first year, for 2 properties	None
A custom site	A website designed and built for you	From $2,000 with WentDirect, paid once	None from me. Your booking software’s fee applies

Use the table to make a shortlist, then check each company’s page at your own property count. Several of these price by the number of properties and by billing term.

What Lodgify offers, for reference

A fair list of Lodgify competitors starts with what Lodgify itself sells. Its pricing page lists four plans: Basic, Starter, Professional and Ultimate.

Basic is for one property and has no website builder. Starter is for two properties or fewer and adds the no-code website builder and a booking widget. Professional adds automated messages and a listing on Google Vacation Rentals, and Ultimate adds tools for teams and owner statements.

On November 11, 2026, its pricing page showed Basic at $14 a month, Starter at $26, Professional at $47 and Ultimate at $68. The price changes with the number of properties and the billing term.

Its fees are also unclear from the outside. The pricing page showed “0% booking fee” on each plan. The help center describes a 1.9% booking fee on Starter and a 1% transaction fee on every plan.

Why hosts look for an alternative

I will not put words in other hosts’ mouths. These are the reasons that follow from the facts above.

• You have outgrown the entry plans. Basic stops at one property and Starter at two.
• You want certainty on fees. Two Lodgify pages give two answers.
• You want a website you can shape. A builder gives you templates, and templates have limits.
• You want payments and guest screening handled for you, or you want the opposite: the lowest fee and full control.

If none of those apply, staying put is a reasonable choice. Switching software costs time and carries risk.

Booking software alternatives

Hospitable

Hospitable adds direct bookings, which it calls Direct, on its Professional and Mogul plans. Professional is $59 a month with two properties included and $15 for each one after that.

Direct Basic charges 1% with Stripe’s fees on top. Direct Premium charges 7% in total, split with the guest or paid by the host, and includes payment processing, guest vetting and damage protection.

It suits a host who wants protection on direct bookings built in. The full comparison is on the Lodgify vs Hospitable page.

OwnerRez

OwnerRez prices by property on a sliding scale: $40 a month for one, $88 for five. Its pricing page says it charges no commission and no per-booking fee.

A hosted website is a premium feature from $15 a month. You connect your own card processor and carry your own chargebacks.

It suits a host who wants low running costs and control, and who is comfortable with more setup. See OwnerRez vs Hospitable for how those two compare.

Smoobu

Smoobu’s plans all include its website builder and booking engine. Its help center lists Professional Prepaid at 35 euros a month for the first property and 12 euros for each additional one, with no booking fee.

Professional Flex is 29 euros a month for one property, plus a 0.9% fee on bookings from your connected channels and your booking engine. Smoobu offers a 14-day trial and says it has no setup fees.

Smoobu bills in euros. For a host in the United States that means a price that moves with the exchange rate.

Hostfully

Hostfully prices per property. Its pricing page lists Growth from $15 per property a month and Pro from $25, each with a platform fee added. I did not find the amount of that fee on the page, so ask for it.

Growth carries a 0.85% direct booking fee and a 1% payment gateway fee. Pro lists neither.

Its plans are sized by listing count, and the Pro plan is the one to price if direct bookings matter to you.

Hostaway

Hostaway publishes no prices. Its pricing page asks how many listings you manage and offers a quote, with tiers that begin at two listings.

It is built for portfolios. If that describes you, it belongs on the list, and you will need a sales call to compare it.

Website-only alternatives

If the booking side of your software works and the website is the problem, you do not have to change systems.

A standalone builder

CraftedStays is a website builder that connects to booking software. Its pricing page lists a Host Plan at $69.99 a month for the first year and $89.99 after, covering two properties.

It lists connections to Hostaway, Guesty, Hospitable, OwnerRez and Hostfully. Lodgify is not on that list, so this route means changing software as well. The page on vacation rental website builders compares builders in more detail.

A custom site

A custom site is designed and built for you on your own domain. The booking steps still come from your software, through its widget.

This is what I do. Websites start at $2,000 as a one-time price, with a first draft one week after your assets and access are in. I build on Hospitable and OwnerRez today, and the booking software integrations page shows how.

Lodgify lists an external booking widget for outside websites. I have not launched a site on it, so I would test it before quoting.

If you would run the site on WordPress yourself, the comparison of WordPress vacation rental plugins covers that route.

How to choose

Work through four questions in order.

1. What is the problem: the fees, the website, the property limit or the support? Name one.
2. How many properties will you have in two years? Price each option at that number.
3. Do you want to be the merchant and handle disputes, or pay more to have them handled?
4. Does the site need to bring in new guests, or only take bookings from people you send?

The last question decides between a template and a custom site. A template takes a booking. Winning a guest from Google needs pages built for what they search, which is the work of vacation rental SEO.

For what the software itself has to do, see the guide to the direct booking engine.

What I could not verify

• Lodgify’s price at other property counts, and which booking fee applies to which plan.
• The amount of Hostfully’s platform fee.
• Any Hostaway price.
• Hands-on quality. I have built on Hospitable and OwnerRez. The others I know from their own pages.

Take a free trial where one is offered, and run a full test booking before you move anything.

Final Thought

The right Lodgify alternatives depend on what sent you looking. If it is the fees, compare OwnerRez and Smoobu. If it is risk on direct bookings, look at Hospitable. If it is the website, you may not need new software at all, only a better site on top of what you run.

If you want a straight answer on which fits your properties, book a call and tell me what is not working now.